Fractional CMO

Your last agency wasn't lying. They just couldn't lead.

Tactics don't grow $1M–$10M companies. Leaders do. We're the Fractional CMO who walks in, takes the marketing number off your plate, and turns "we tried that" into "we own that."

The problem

You're not bad at marketing. You're stuck doing it without a CMO.

You hired an agency. Then another one. You've paid for SEO, paid for ads, paid for a website refresh. The reports show "engagement." The pipeline shows nothing.

You're the de facto CMO. That wasn't the plan. Strategy lives in your head. When you're heads-down on client work, marketing stops. When you're not, you're second-guessing your own decisions because nobody on the team is senior enough to push back.

A few things that probably sound familiar:

  • You can't predict next quarter's revenue within 20%.
  • You've fired more than one marketing hire or vendor in the last 18 months.
  • Your sales team blames marketing. Your marketing person blames sales.
  • You know the positioning is fuzzy. You haven't had time to fix it.
  • You'd hire a full-time CMO tomorrow if a great one cost $120K. They cost $300K+.

If two of those land, keep reading.

What changes

Here's what changes when a real CMO runs your marketing.

Not what we do. What you'll see in the business inside 90 days.

Your pipeline gets predictable

You'll know how many qualified leads to expect each month, where they're coming from, and what to do when the number dips.

Sales stops blaming marketing

Sales and marketing run from the same playbook, the same buyer definition, the same numbers.

You stop being the bottleneck

Decisions you used to make at 11pm — "Should we run this campaign? Why did the agency miss the deadline?" — get made by us, for you. You get your nights back.

Every dollar has a job

You see what each dollar is producing. Channels that don't work get cut. Channels that work get more budget. Your marketing P&L looks like the rest of your financials.

What a Fractional CMO actually is

A senior marketing leader on your team. Without the $300K salary.

A Fractional CMO is the marketing executive your business needs at this stage, working a slice of the week instead of all of it. We sit in your leadership meetings. We own the marketing number. We hire, fire, brief, review, and ship. When a full-time CMO makes sense, we help you find one and hand off cleanly.

Two things to be clear about:

  • We're not consultants who hand you a deck and disappear. We run the work.
  • We're not an outsourced marketing department in a trench coat. We have one. We bring designers, writers, web devs, and CRM ops with us when you need them. We manage them so you don't have to.
Proof that performs

B2B founders who broke the ceiling.

93% YoY Profit Growth Client: Oaklyn Consulting
10:1 ROI Client: SalesSparx
$395K New Opps in 30 Days Client: printIQ
+52% Sales YoY Client: Brass Tax
Who this is for / who it isn't

We'll tell you up front.

This is for you if…

  • You're between $1M and $10M in B2B services or B2B SaaS
  • You sell deals worth $10K+ and the buyer takes weeks to decide
  • You've got a team but no senior marketing leader
  • You can defend a $4K–$12K monthly marketing-leadership investment with a straight face
  • You want a partner who tells you when you're wrong

This is NOT for you if…

  • You sell DTC products or low-ticket consumer services. (Different game. Different operators.)
  • You're under $500K in revenue and need to find product-market fit first. (Hire a freelancer. Save the cash.)
  • You want a yes-person who runs whatever you say. (We push back. That's the value.)
  • You want guaranteed leads in 30 days. (Anyone who promises that is selling you a fairy tale.)
Pricing

Three packages. Pick the role you actually need filled.

Flat monthly fee. No hourly billing. No surprise invoices. 90-day initial term, then month-to-month with 30 days' notice.

Growth

$4,250/month

5 hours per week · 20 hours per month

Best for: A founder who needs a marketing brain in the room. Strategy, oversight, a steady hand on the wheel.

  • A senior CMO running your marketing strategy
  • Bi-weekly 60-min stakeholder calls
  • 15-min daily team standups (we keep your people moving)
  • Friday wrap-up reports
  • Performance dashboard and monthly review

Best fit: $1M–$3M B2B services firms with a small in-house team or a vendor stack that needs adult supervision.

Buy Growth Package

Elite

$11,500/month

15 hours per week · 60 hours per month

Best for: A founder running a real go-to-market motion who needs a CMO embedded in the leadership team.

  • Everything in Pro, plus:
  • Weekly (not bi-weekly) stakeholder calls
  • Direct involvement in sales enablement and pricing strategy
  • Hiring support for marketing and sales hires
  • Board-ready quarterly reporting

Best fit: $7M–$10M+ firms preparing to hire a full-time CMO, raise capital, or pursue an acquisition.

Buy Elite Package

Not seeing exactly what you need? Let's connect and build a strategy that works for you.

Chat with a Rockstarr
FAQ

Frequently asked questions.

What happens after I click "Buy Package"?

You pick a kickoff date, fill out a short intake, and get an invoice. We schedule a 90-minute kickoff inside 5 business days. Phase 1 starts the following Monday.

Is there a contract?

90-day initial term, then month-to-month. Phase 1 needs the full 90 days to do right. After that, 30 days' notice to cancel. No annual lock-in. No exit fees.

When will I see results?

Positioning and strategy land in month one. A working demand-gen system stands up by month three. Pipeline and revenue impact show up between month three and month six, depending on your sales cycle. Anyone giving you a tighter timeline is lying.

Who does the actual work?

Your CMO is the senior lead. We pull in the bench — designers, writers, paid ads, web, CRM — when the project needs them. We manage the team.

What if I already have an agency?

We'll work with them, replace them, or help you fire them. We've done all three. We'll tell you which one we recommend in the first two weeks.

Do you work outside B2B services?

We work with B2B services and B2B SaaS. We don't take consumer brands or e-commerce. Different playbook, different operators.

Who's the actual CMO running my account?

Rachel Minion. Founder of Rockstarr & Moon, 20+ years building marketing systems for B2B services and B2B SaaS companies, and the operator behind every Fractional CMO engagement we run. You're not getting a junior account manager dressed up with a CMO title. You're getting Rachel.

Stop paying agencies to act busy.

You've already burned the budget that proved tactics aren't enough. Hire the leader. Pick the package, or call us first.