FAQ
Frequently asked questions.
What happens after I click "Buy Package"?
You pick a kickoff date, fill out a short intake, and get an invoice. We schedule a 90-minute kickoff inside 5 business days. Phase 1 starts the following Monday.
Is there a contract?
90-day initial term, then month-to-month. Phase 1 needs the full 90 days to do right. After that, 30 days' notice to cancel. No annual lock-in. No exit fees.
When will I see results?
Positioning and strategy land in month one. A working demand-gen system stands up by month three. Pipeline and revenue impact show up between month three and month six, depending on your sales cycle. Anyone giving you a tighter timeline is lying.
Who does the actual work?
Your CMO is the senior lead. We pull in the bench — designers, writers, paid ads, web, CRM — when the project needs them. We manage the team.
What if I already have an agency?
We'll work with them, replace them, or help you fire them. We've done all three. We'll tell you which one we recommend in the first two weeks.
Do you work outside B2B services?
We work with B2B services and B2B SaaS. We don't take consumer brands or e-commerce. Different playbook, different operators.
Who's the actual CMO running my account?
Rachel Minion. Founder of Rockstarr & Moon, 20+ years building marketing systems for B2B services and B2B SaaS companies, and the operator behind every Fractional CMO engagement we run. You're not getting a junior account manager dressed up with a CMO title. You're getting Rachel.