The Rockstarr Mission
At Rockstarr & Moon, our unwavering mission is to DOUBLE THE SIZE OF 100 SMALL BUSINESSES by the end of 2029, so that these ambitious business owners can create a lasting impact on their clients, communities, and families.
Our Values
Mic Check
Testing, testing 1…2…3. Testing is ingrained in our DNA. Our rigorous testing with real-world data empowers us to deliver actionable insights and produce impactful results.
We Are the Fire Starter
We ignite action and drive success. We create a measurable impact for our clients.
Keith Richards
Keith embodies experience, versatility, and enduring resilience. He has conquered every challenge and stood the test of time.
We Will Rock You
We deliver real results that surpass expectations and bring our clients’ boldest goals to life.
Rachel Minion
Head Rockstarr
Ever since she was little, Rachel Minion dreamed of being a rockstar, not for the music, but for the chance to change the world. At Rockstarr & Moon, she turned that dream into reality, building a company that energizes and reshapes the marketing landscape for small businesses. With a fusion of passion, talent, and expertise, Rachel delivers results that make brands legendary, proving every day that rockstars really can change the world.
Jon Minion
Executive Producer
Meet Jon, our head of business development and an expert in product management and innovation. With a knack for tackling tough marketing and technology challenges, Jon brings unique solutions to the table. His expertise ensures that Rockstarr & Moon stays ahead of the curve. Whether he’s strategizing the next big move or solving complex problems, Jon’s innovative spirit and business acumen make him an invaluable member of our team.
Big Minion
The Protégé
Meet Big, the undisputed king of presence, especially when it comes to Zoom calls. His charisma is so powerful it practically leaps through the screen! Big brings an infectious optimism to every challenge, lifting the team’s spirits even on the toughest days. With his knack for keeping everyone focused and his unstoppable energy, he ensures the show always goes on. Whether he’s brainstorming brilliant ideas or cracking a joke to lighten the mood, Big is the heartbeat of Rockstarr & Moon, making sure we stay on track and have a blast while doing it!
Major Minion
Security
Meet Major, our furry rockstar and resident security expert at Rockstarr HQ. Born an Army brat, he’s traveled all over the country, gaining a wealth of experience in the art of barks and wags. With his keen senses and a nose for adventure, Major ensures no one gets backstage without a pass. Whether he’s patrolling the office or charming the team with his playful antics, Major brings a dose of joy and a whole lot of tail-wagging excitement to Rockstarr & Moon. He’s not just a good boy—he’s the best boy, and he’s here to make sure our team rocks on in style!
Alessandra
Queen of Chaos
Alessandra, affectionately known as the Queen of Chaos, was born and raised in Caracas, Venezuela. Originally studying International Trade, she pivoted to marketing, where she learned writing, design, and web development from the ground up. Now, as our Project Manager, she ensures all tasks are assigned, deadlines are met, and clients remain happy.
Fun fact: She works out five times a week and needs to get her nails done every two weeks; otherwise, she will die.
Julio
Marketing Rockstarr
Julio was born with the waves of the Caribbean Sea in his milieu, the habitat that forged his life’s rhythm and pulse. After earning a bachelor’s degree in Railway Maintenance Engineering, he embraced his passion for writing, becoming a music reviewer and copywriter. A few years later, he realized he also enjoyed improving the websites he wrote for, leading him to website optimization; which eventually expanded into email marketing, CRM, and more. Today, Julio reflects on his unique journey from engineering to writing to technical marketing, a path that has made him a true polymath of all things cool.
Tom
Marketing Rockstarr
Tom Keppeler has spent more than 25 years in professional communications with some of the world’s leading brands, ranging from the American Heart Association to Thermo Fisher Scientific, Boston Scientific, and the global informatics company InterSystems. His passion is for corporate communications, especially integrated storytelling and crisis communications. He studied journalism at Boston University and can often be found singing karaoke in the Low Country of South Carolina.
Sarah
Marketing Rockstarr
Meet Sarah, our LinkedIn marketing rockstarr known for elevating clients’ LinkedIn presence and crafting standout marketing campaigns on the platform. After spending two years in London getting her MBA and volunteering in Kenya on water conservation and economic development projects, Sarah settled down in The Windy City, Chicago, and joined the Rockstarr & Moon team. Beyond the office, Sarah can be found trying every new restaurant in the area, traveling to some crazy countries (ask about her New Year’s trip to Yemen), running on the Lake Michigan lakefront, and embracing the vibrant and exciting Chicago music scene.
Giving Back
Meet Beyond Basic Needs. We provide hope to those in need.
A personal message from Rachel Minion, Head Rockstarr and co-founder of Beyond Basic Needs.
I was diagnosed with Appendix Cancer in my mid-thirties. When you receive a cancer diagnosis, your life changes in ways only a cancer warrior can describe.
In our attempt to change the world, my husband and I created Beyond Basic Needs, a non-profit dedicated to providing hope to those in need on their cancer journey.
For Cancer Warriors undergoing chemotherapy, we provide Chemo Care Kits. We believe these kits inspire, uplift, and help our community thrive during this challenging time. 100% of all donations to Beyond Basic Needs goes to fulfilling these kits at no cost to the recipient.
In addition, we connect those in need to the technology that makes it easy to manage and get help for basic services including food delivery, cleaning services, transportation services and other basic needs at no charge to the individual.
We believe these services are imperative to improving the quality of life.
Together, we can.
