Hey Rockstarr team –
What’s your favorite email marketing hack?
Email marketing is one of the most powerful tools for building relationships, nurturing leads, and closing sales. But let’s be real—most business owners suck at it. They send long-winded, salesy emails that get ignored, deleted, or worse—marked as spam.
If you want to win with email marketing, the key is re-engagement—and my favorite hack is the “Still Interested?” email.
The Power of the “Still Interested?” Email
This is the simplest, most effective email you can send to wake up cold leads. If someone downloaded a freebie, subscribed to your list, or showed interest but never took action, send this:
Subject: Still interested?
Hey [First Name],
I noticed you checked out [lead magnet, product, service] but never got started.
No pressure—just wanted to check if you’re still interested. If you are, hit reply and let me know how I can help.
If not, no worries—I won’t keep bothering you.
Best,
[Your Name]
Why This Works
- It’s short and to the point – People don’t have time to read long emails. This cuts straight to the chase.
- It removes pressure – There’s no hard sell—just a simple yes or no.
- It triggers reciprocity – Many people feel inclined to reply when asked a direct question.
- It revives dead leads – You’ll be surprised how many people respond, saying, “Oh yeah! I meant to follow up.”
Other Email Marketing Hacks That Boost Results
Personalize Everything
If your email starts with “Dear Valued Customer,” you’ve already lost. Use the person’s first name and reference something specific about them (e.g., their industry, a previous interaction).
Use Casual, Conversational Language
Formal emails get ignored. Write like you’re talking to a friend.
Instead of:
❌ “We are pleased to offer a complimentary consultation.”
Try:
✅ “Hey [Name], want to hop on a quick call to see if this is a fit?”
Send “Quick Win” Emails
Give your subscribers bite-sized, actionable advice instead of just selling all the time. People will stay subscribed if they keep getting value.
Follow Up Multiple Times
Most people stop after one email. That’s a mistake. Send at least 3-5 follow-ups spaced out over time.
Make the CTA Stupidly Simple
Every email should have one clear next step—reply, book a call, download something, etc. Too many options lead to inaction.
The Bottom Line
Email marketing isn’t about sending fancy newsletters. It’s about starting conversations and staying top of mind. Use re-engagement emails, keep things simple, and watch your responses (and sales) go up.