Company: ZIM Integrated Shipping Services Ltd.
What sparked our interest:
Logistics and shipping services are well-known for being a male-dominated industry, despite many efforts that have been made to be more inclusive.
For this reason, the picture of five women doing a power-pose in front of two huge containers got my full attention. It is a fantastic example of how women can be a part of any industry and make an important statement.
What we love:
After researching their social media accounts, I saw their new tagline called “The Z Factor,” which is described as “that special ingredient found inside all ZIMmers, no matter their role or title.”.
So, the picture of these women with “The Z Factor” containers alongside the acknowledgment of ship as a female made me realize that ZIM understands the importance of women’s representation in the shipping industry and uses its platforms to encourage them to be a part of their company and eliminate gender bias.
The 3 takeaways you should be doing today:
- Promote gender equality; we all want to feel like we can be a part of any industry, whether men or women lead it.
- Celebrate women; we are now shattering the conventional male-dominated fields with new ideas, innovation, and strength to assume leadership roles in areas that were out of our reach a few years ago.
- Be relevant and inspire your audience.
About ZIM:
ZIM is one of the biggest carriers in the global shipping industry. ZIM has a modern fleet that provides cargo transportation services on all main worldwide trade routes, backed up by the company’s global network of local offices and representatives.
Disclaimer:
Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.
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