Company: ZIM Integrated Shipping Services Ltd.

What sparked our interest:

Logistics and shipping services are well-known for being a male-dominated industry, despite many efforts that have been made to be more inclusive.

For this reason, the picture of five women doing a power-pose in front of two huge containers got my full attention. It is a fantastic example of how women can be a part of any industry and make an important statement.

ZIM
Ship is a she
Ship is a she caption
ZIM | Spark

What we love: 

After researching their social media accounts, I saw their new tagline called “The Z Factor,” which is described as “that special ingredient found inside all ZIMmers, no matter their role or title.”.

So, the picture of these women with “The Z Factor” containers alongside the acknowledgment of ship as a female made me realize that ZIM understands the importance of women’s representation in the shipping industry and uses its platforms to encourage them to be a part of their company and eliminate gender bias.

 

The 3 takeaways you should be doing today: 

  1. Promote gender equality; we all want to feel like we can be a part of any industry, whether men or women lead it.
  2. Celebrate women; we are now shattering the conventional male-dominated fields with new ideas, innovation, and strength to assume leadership roles in areas that were out of our reach a few years ago.
  3. Be relevant and inspire your audience.

 

About ZIM:  

ZIM is one of the biggest carriers in the global shipping industry. ZIM has a modern fleet that provides cargo transportation services on all main worldwide trade routes, backed up by the company’s global network of local offices and representatives.

Visit their Website

Follow them on Facebook

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Follow them on Twitter

 

Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.

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