Company: Liquid Death
What sparked our interest:
Liquid Death is not your typical water company. From their marketing campaigns to social media presence, they aim to shock and engage their audience.
For example, they take their environmental responsibility seriously, and their latest campaign highlights the importance of recycling plastic, but not how you think… Check it out here!
The campaign may be shocking, but it’s a powerful reminder that not recycling plastic is even more disturbing.
What we love:
Liquid Death has also taken a unique approach to dealing with the negativity and hate they receive on social media. Rather than get defensive or ignore the comments, they have turned it into an opportunity for creative marketing.
Their cleverly satirical video play on the idea that their water is so good it’s worthy of hate. By embracing and even encouraging the negativity, Liquid Death has managed to present a unique and engaging campaign that sets them apart from the rest.
Have you seen it? Turn the volume up.
The 3 takeaways you should be doing today:
- Don’t be afraid of having a crazy marketing idea. You never know if it’s going to be a hit or not!
- Stay consistent with your brand voice
- Embrace criticism and turn it into viral content
About Liquid Death:
Liquid Death is more than just a brand that sells mountain water and flavored sparkling; it’s a company that’s pushing boundaries, making a positive impact on the environment, as well as a brand having you engaged for hours with their unique campaigns.
Fun fact: Want to know how they present themselves in the “About us” section of their website? Just take a look:
Disclaimer:
Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.
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