Customer Value Journey Workshop




The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are as in-depth as the map we’re going to lay out for you. The CVJ stands out among the crowd because it gives you a step-by-step process for attracting, converting, and keeping your best customers.

No one finishes this Journey alone. Left to themselves, customers will get lost along the way, stall out, or forget they ever started on a path with your brand. That’s why you need to create a strategy that walks people through all 8 steps, giving them a boost when they get stuck and encouraging them every step of the way.

In this 90-120 minute personalized workshop, you’ll:

  • Learn the 8-step framework for turning strangers into raving fans
  • Document how your customers move along the 8 stages people travel as they discover your brand, build a relationship with you, and become buyers and eventually promoters
  • Audit your marketing campaigns by walking through each step of the Customer Value Journey
  • Discover the gaps where the opportunities lie within the journey to optimize your marketing and help customers move along the journey faster
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