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There are more than 73 Marketing Tools & Tactics

Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience's attention. According to DigitalMarketer, there are 73 marketing activities you can use to help potential customers find you, convert and grow into raving fans.

Whether it's a tactic of content marketing, digital media, traditional advertising, email marketing, or any of the other disciplines, most businesses have tried a countless number of tactics only to jump from platform to platform or tactic to tactic.

It can feel overwhelming at times trying to keep up to date with each new evolution in the world of marketing.

shiny object syndrome

Shiny Object Syndrome

The list of potential marketing activities can be overwhelming. At times, there are so many tools available that developing Shiny Object Syndrome is almost inevitable.

Do any of these sound familiar?

  • You develop goals but never see them through to completion because you've jumped to another goal
  • You jump from one platform to another, drawn by the wild claims of each platform (Tiktok, Snapchat, Clubhouse, etc)
  • You have a list of business generating ideas but nothing gets fully executed

If so, you may have Shiny Object Syndrome. Shiny Object Syndrome is the tendency to chase something new, be it a new idea, trend, or goal, rather than to stay focused.

Shiny Object Syndrome is impossible to overcome if you don't have a documented plan. 

The Growth Triad

As part of DigitalMarketer, we help our clients implement the growth triad with the goal of providing a formula and framework for predictable growth. The Growth triad is made up of the documented journey, actionable metrics and tools and tactics. 

Most companies may have 1 or 2 of these going for them. Most do not have all 3. When you only have 2 working, you can see where the overlap happens.

The overlap may be:

Stuck in the Mud: You know where you’re going, but you don’t have the tools or abilities to get there.

Bull in a China Shop: Lots of activity…not clear on what’s working.

One Hit Wonder: Tactics work until they don’t…no unified framework for predictable growth.

Where does your business fall in this framework? 

growth triad

Developing a Marketing Plan

We know that if you had all the time in the world and no other responsibilities, you would have a plan. You know where you want your business to grow. You have tools and tactics you want to try. There are metrics you know you need to measure. Now we need to put that in writing. It doesn't need to be pretty, rather it just needs to be documented.

Not sure where to start? We can help. It's our core belief that every business deserves Rockstarr Marketing.

At Rockstarr & Moon, we empower aspiring rockstarr business owners to SUCCESSFULLY START, BUILD, AND GROW their business so that they can create the lives they’ve dreamed of for themselves, their families, and their communities.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.