Website

Website design, development, maintenance, etc.

10 Common Landing Page Mistakes to Avoid

A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great audience. (Not sure how to build a lead magnet, check here for our FREE step-by-step guide. And just in case, we made one for building landing pages too!). They’ll be critical to the success of your campaigns and converting visitors into customers. Avoid these 10 common mistakes to create a better experience and convert more of your traffic into sales.

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Too Many Calls-to-Action (CTA)

Landing pages should be built with one specific action in mind. When there are too many CTAs and paths for your visitor to take, you may not have them complete the action you want them to. If you include one personalized CTA, supported by great copy, the path is clear and intuitive.

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Bad Copy

You won’t have much time to grab the attention of your visitors, so having well-written copy is essential. Your content should be broken up into short paragraphs, or bullet points. Keep language simple and concise – just enough words to grab your reader’s attention, provide them with the benefits, and tell them what to do next. Focus on your unique selling proposition and steer clear of using too much, or too little information.

Take a look at your headlines. Make sure they’re powerful and that you’re delivering on what they promise. This is the first impression people will get of your business so make sure it packs a punch and tells the benefits of your offer.

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Poor Design Choices

From bad font choices to clashing colors, a badly constructed landing page can be a turnoff. The best landing pages are not cluttered or complex. They’re clear, concise, and easy on the eyes. A landing page has a natural flow – an attention-grabbing headline, subheader for context, and a combination of short paragraphs and bullet points that sell your offer, followed by a form.

Here are some options to build out your landing page:

  • Outline your page and then outsource the building.
  • Send your web developer the design on a piece of paper, or an online document, and have them create the page for you.
  • Build it yourself, but this will mean you need coding experience and will be timely.
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Low-Quality Images or None at All

A great image can speak a thousand words. It can help provide context and convey your message to your visitors. Low-quality images, including generic or stock photography, can reflect poorly on your brand. Instead, opt for a high-quality image and place it as your hero shot. An image or graphical representation of your product or service can help boost conversions because visitors can visualize using it themselves.

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Slow Loading Speed

53% of consumers expect a page to load in two seconds or less, and 40% will leave a page if it takes more than three seconds to load. Avoid excessive use of features that could slow load time down.

There are tools available online like Google’s PageSpeed Insights to get a sense of how quickly your pages are loading on desktop and mobile. They will also offer recommendations for some fixes.

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Not Mobile-Friendly

Not only will you want to think about how your page will render on mobile devices, but also about the mobile experience of filling out the form.

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Too Many Steps

This could include a lengthy lead capture form. Don’t ask for information you don’t need. Too many form fields can have cautious visitors abandon your site quickly.Make sure that the content you’re offering is of proportional value to the information you’re asking them to share.

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Includes Navigation

Your landing page has one goal and that’s not to have your visitor go to another page. Keep your visitor’s focus on the offer at hand by removing navigation and other distractions – that also includes menus. Having multiple options to navigate will lower the conversion rate for your intended action.

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Lack of Social Proof

Social proof – endorsements by others – is a great way to show you’re trustworthy. It shows the value of the product or service you’re offering and can often help influence visitors to convert.

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Using Gimmicky Marketing Tactics

Avoid using ploys like aggressive pop-ups, preloaders, and push notifications. It can be overwhelming leading to your visitor bouncing from your site.

Having the most irresistible offer on the planet won’t convert people if they don’t stick around long enough to check it out. So, make sure you’re not guilty of these common mistakes and optimize your landing pages today! If you need help figuring out what next steps to take, we are here to help. The Rockstarr Sound Check will give you the tools to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

Top 5 Reasons Why Your Website Doesn’t Convert

You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste.

If you’re having trouble converting visitors into life-long customers, you can do some research and tests to see what’s stopping people from converting.

These 5 reasons are a good place to start looking.

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You Don’t Know Your Audience, So You’re Targeting the Wrong People

Even though it’s nice if you have tons of visitors going to your website, it’s useless if they aren’t connecting and engaging with you. You’ll need to define your audience so you can speak to their needs and engage in conversation with them.

Another problem you may be having is a traffic mismatch. No matter how great your website is, you won’t be able to convince the wrong people to buy your product or service. For example, if you ship only to the US and most of your visitors are from the UK. Mismatches can come from the wrong sources, or the wrong pages, or just not having any visitors.

Find out who your target audience is, where they hang out online, and what their needs are.

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You’re Too Focused on Design and Not Your Goals

A pretty website can only get you so far if you don’t truly understand your customers. Once you define your customer’s goals, you can create a website that speaks to their needs and converts.

Another thing that could be killing your conversion rate is a bad mobile experience. You may have spent a small fortune creating your website, but it’s not responsive so your visitors are having a terrible user experience on their phones.

Rockstarr Tip: Don’t overload your pages – it will slow down your page load speed and also be distracting to your users.

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You’re Guessing at How to Improve Conversions Rather Than Looking at Your Data

If you aren’t measuring your website analytics, how do you know what’s wrong? Look at your business goals, and then decide upon the key metrics that help you reach those goals. Regularly spend some time with your analytics to see if your numbers are improving.

Testing will be important for refining your content. Test your CTAs to see which ones are working. Any content can be improved – a small increase in your conversion rate could equal huge profits for your business.

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Your Copy is Confusing

You have 0-8 seconds to make an impact – after 8 seconds, most people will leave your site.

From bad calls to action to headlines that don’t deliver what you’re promising, if your copy is unclear and confusing, your visitors will likely abandon your site. By not guiding users through the customer journey with attention-grabbing headlines and clear CTAs, they may not do what you want them to.

Don’t get caught up in technical jargon and specs. Instead, focus on keeping it simple and showcasing the benefits of your products or services. Making your unique value propositions clear can help you convert visitors into customers.

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You Haven’t Built a Relationship With Your Users so They Don’t Trust You

If you want people to buy your product or service, you need to show them that they can trust you. That is why you’ll have to nurture your visitors. How will you do this? By creating a customer journey of how you want the experience to look like.

Help move them along the journey with campaigns like email marketing and social media. But, remember that your visitors have already heard every sales pitch under the sun, and more than likely have visited your competitors. Before they do business with you, they need to make sure that you have their best interests in mind – that you’ll provide value to them. To develop this relationship, you will have to nurture them with valuable, personalized content that speaks to them.

Not quite sure how to build an offer that converts? Try out this free resource.

Need Help Clearing Up Conversion Blockers?

Are you looking to boost conversion? We can help. The Rockstarr Sound Check will arm you with the framework to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

10 Quick Fixes for a More User-Friendly Website

With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put together 10 simple ways you can optimize your website to be more helpful and useful.

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Make Your Website Easy to Navigate

A search bar goes a long way in allowing users to conveniently navigate across your website. They should appear on every page and be wide enough that visitors can read what they’ve typed. Also, check out your menus – are they simple? If not, make them clear, logical, and not cluttered.

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Fix Broken Links

When you’re browsing websites, you may have come across a broken link or error messages. They’re annoying and you start second-guessing the company. Check all your links, including your internal links, and make sure they’re all working. Also, while you’re checking your links, differentiate them by visual cues like differently colored text or underlined text.

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Be Mobile-Friendly

In this digital age, having a responsive, mobile-friendly website is critical to your success.

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Use Clear Calls to Action

Don’t have your visitors guessing what they should be doing – lead them with prominent call to action buttons.

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Make Copy Easy to Scan

Most people will skim through your content. Get your point across in small, bite-size pieces. Consider using simple language, readable fonts and colors, clear headings and subheadings, bulleted lists, and no large paragraphs.

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Speed Up Your Website Load Time

Try optimizing your images, web fonts, or getting rid of unnecessary modules or plugins to speed up your website. You may have to perform a comprehensive website audit to pinpoint your weak points to fix them.

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Replace Stock Images

People can spot generic or stock photos from a mile away and it can decrease trust. In a case study by Spectrum, Inc., they found that Harrington Movers were able to increase conversion on a page by simply replacing a stock photo with an actual photo of the team of movers. They experienced the same increase in conversion on a page where they added a photo of their actual moving truck instead of a stock photo.

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Create Attention-Grabbing Headlines

A well-crafted headline is worth its weight in gold. Choosing the right headline and making it stand out can help guide your visitors through your site easily.

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Show Credibility

A few years ago, Google Chrome implemented a policy where all websites that don’t have an SSL certificate be flagged as “Not Secure.” Not sure if your website is a secure site? Check out if your website is an ‘http’ or ‘https.’ An ‘https’ address indicates you’re secure. If you’re marked as ‘Not Secure,’ people may think you’re too risky to visit.

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Make Your Contact Information Complete

51% of people believe complete contact information is something many websites are missing. The more ways your customer can contact you, the better.

Make Your Website User-Friendly Today!

Are you ready to see how your website stacks up? We can help. The Rockstarr Sound Check is a deep dive into your website. Walk away with the framework to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

14 Secrets to Keeping Your Visitors on Your Website

Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged they’ll be and you will be able to build trust and offer value – increasing your opportunity to convert. So how do we do this? Take a look at these simple hacks on how to keep visitors on your website longer.

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Write Attention-Grabbing Headlines

It’s how you get your foot in the door. When you write the perfect headline, visitors can’t bounce from your site – instead, they’ll want to learn more about what you have to offer. Remember if you’re promising something in your headlines, you should deliver on that promise.

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Tidy Up the Design

Make your website nice to look at. Whether it’s simplifying your design or removing unnecessary elements from your site, your goal is to reduce friction for your visitors.

Other key things you should consider during this step:

  • Optimize for mobile
  • Check for 404 error messages
  • Fix any pages that are under construction
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Improve Readability

From font sizes, to breaking up your content into snackable bite-size pieces, make sure your content is scannable and easy to read on all devices. Here’s a tip from a copywriting pro: break up the content with subheadings to keep your readers engaged.

Also, don’t make it hard to find things on your site. Add a ‘Start Here’ page to simplify navigation. Create blog categories and a search bar for easier browsing.

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Add High-Quality Images

Make sure when you’re adding images to your website that they’re the highest quality you can find. Also, don’t forget to optimize your images and don’t be afraid to mix it up with different types of mediums – gifs, infographics, videos, and more!

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Add Videos for a More Interactive Experience

Facebook users alone watch 100 million hours of video every single day. People love videos. Adding videos to your site can boost engagement and will increase the amount of time people spend on your website.

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Make Internal Linking a Habit

Internal linking – if done correctly – is super helpful for your visitors and your website alike. Not only does it provide more valuable information to readers, but also helps with your search rankings. (Don’t forget to have the link open in a new tab so you don’t have visitors leaving your website.)

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Create content Your Users Want to See

The first step in developing valuable content will be to understand why your visitors are coming to your website (this is why analytics is important!). Once you figure that out, you can create content that answers their questions. Create the option to allow comments so you can develop conversations to engage your audience.

Another method is to add success stories. People love reading stories about how others have succeeded in reaching their goals. Reading about another person’s success brought on by your product or service can help you increase conversions.

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Offer content upgrades

Content upgrades are when you offer visitors the opportunity to get bonus content by performing an action. The action could be signing up for your mailing list, or registering for a free account – it can be anything. Content upgrades are a great way of boosting engagement and increasing the number of leads and conversions at the same time.

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Show Credibility

People want to know that they can trust your website. There are a few ways you can do this:

  • Add photos of real people from your team
  • Add testimonials on your pages
  • Link your social profiles
  • Add trust marks such as the secure site sign, BBB ratings, awards, or certifications

By doing this, your visitor can have the confidence to do business with you.

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Add Calls to Action (CTA) to Guide the User

Don’t expect visitors to know what to do when they visit your website. Set up CTAs so you can make them see everything you want them to see. Not only will it help navigate your visitors through your website, but a great CTA gives users a reason to stay on your site, or at least stay in touch via email newsletters.

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Add Related Posts to Your Content

Make your ‘Thank You’ pages more than a confirmation page. Add in links to relevant content, or if you run an e-commerce site, add in upsell related products. You can make your users more engaged, and also increase revenue per customer.

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Improve Customer Service

Don’t make it difficult for your customers to reach out for help. Poor customer service can lead your customers into the arms of your competitors, even if you have the best product or service on the market. Check out a live chat feature on your site – it provides instant help through artificial intelligence technology.

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Reduce Page Load Times

One thing that most people hate is long load times. 53% of consumers expect a page to load in two seconds or less, and 40% will leave a website if it takes more than three seconds to load. A one-second delay can decrease customer satisfaction by 16%. So, you must monitor and improve your page load times. Page load times can be impacted by image sizes, code, video, etc.

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Use exit intent popup

You no doubt have pop-up opt-ins throughout your website asking visitors to sign up for an email list, but have you thought of exit intent pop-ups? Considering most people who abandon a website will never return, an exit intent pop-up can make sure your marketing doesn’t go to waste. It will detect when your visitor intends to leave your site and will prompt them with a targeted campaign to keep them engaged. Some exit intent pop-ups include recommending blogs to read, an irresistible lead magnet in exchange for joining your mailing list, or an option to chat with a support agent.

Keep tracking and measuring how long visitors stay on your website. Improve your websites regularly and soon you’ll be seeing your traffic rise along with the time they spend on your site.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

How to Write Attention-Grabbing Website Headlines That Convert

Writing headlines is hard.

A great headline can get you clicks, which can lead to higher conversions. But, you’ll come across more bad headlines than good – especially on social media. You have seconds to make an impression before people leave your website. So, we broke it down for you in this step-by-step guide of how to create attention-grabbing headlines.

How to Write the Perfect Headline

When writing copy, the headline matters a lot. Because they’re the first line your customers read, it’ll create the first impression that either draws them in or pushes them away. If your headlines don’t draw the attention of your readers, they probably won’t continue reading and they’ll go somewhere else.

Create headlines by thinking about the following rules of thumb often called the four U’s:

  • Your headlines should be unique: Stand out from the crowd with copy that doesn’t come off as boring and robotic.
  • Your headlines should be ultra-specific: Provide your readers with enough information to let them know if they’ll want to continue reading. You can use specific numbers and data in your headline to create a bigger impact.
  • Your headlines should convey a sense of urgency: Compel your readers to keep reading so they don’t miss out.
  • Your headlines should be useful: Communicate the value and benefit to your customers immediately. Focus on the value you bring to people and avoid using ‘salesy’ language because a hard sell is going to not motivate users to keep reading. Instead, focus on incorporating relevant keywords to help your Search
  • Engine Optimization (SEO). (Don’t forget to deliver on your promise too or else you’ll come off as click-bait!)

Here are some examples that use the four U’s to create strong attention-driven headlines:

  • 5 Data-Backed Strategies That Will Get You More Mailing List Subscribers
  • 10 Simple Steps to Write a Small Business Plan for Beginners
  • 7 Blogging Mistakes That Cost Me. How Many Are You Making?
  • 5 Steps I Took to Write My First Book (And How You Can Do It in 4 Steps)
  • How to Get 100,000 Readers For Your Blog
  • How to Optimize Your Welcome Email to Make the First Sale
  • 10 Effective Saving Tips For Those Who Want Extra Cash
  • Top 10 Places to Find Winning Marketing Campaign Strategies
  • 14 Secrets for Keeping Visitors on Your Website

3 Easy Headline Strategies

You may not be a copywriter, but writing a great headline doesn’t have to be overwhelming. Copywriters use these winning strategies when creating headlines that convert: social proof, a threat, or a gain headline.

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Social Proof (Piggyback) Headlines

95% of people age 18-34 read reviews before they make their purchasing decisions. Consumers want to see that other people like that product or service before they spend their money. So, by putting social proof in your headlines, you can make it easier for them to make that decision.

Here are some great examples:

  • 10,000 Digital Marketing Agencies Used This App to Optimize Operations
  • Why Project Managers Are Obsessing Over This Project Management Tool
  • $10k+ Drop Shippers Are Shipping This Automation Tool and Here’s Why!
  • 5 Tips to Write Blog Introductions From a Copywriting Pro
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Threat Headlines

A threat headline isn’t threatening your users but shows them how to avoid pain points by reading your content. Some examples would be:

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Gain Headlines

The formula is pretty simple: benefit + promise: your gain headline. What is the benefit of clicking on the social post, and what’s the promise you’re making to them in return for clicking.

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Simple Ways to Improve Your Headlines

Besides the obvious of making your headline stand out by being prominent with the right color, font, and graphics, there’s a lot of simple ways you can improve your headlines. Here’s just a few of them.

  • Add the words “How to” to your title.
  • Communicate a time frame for when people will receive the benefit they’re promised in your headline.
  • Add fascination that’ll stop the scroll and have your reader’s saying, “That’s interesting.”

The headline alone can make or break your level of success when it comes to your content. It sets the tone for your copy. With an attention-grabbing headline, you can boost your traffic and ultimately your sales. With the wrong headline, you may be left wondering what went wrong.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

10 Mistakes People Might Hate About Your Website

Having a bad website can cause you to lose customers, ultimately losing you money. But, you’d be surprised how often this happens. Oftentimes, businesses will design their websites without knowing what goes into a great site. From our experience, these are the 10 most common mistakes businesses often make when creating a website.

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People Don’t Know What They Get for Clicking on a Link

A call-to-action (CTA) tells your visitor exactly what action to take and how to take it. It could be as simple as “Buy Now” or as complex as “Trying to learn how to market your business? Subscribe now so you don’t ever miss a post!” But, sometimes you’ll come across a website with CTAs that are unclear and don’t make sense, or even worse – there are too many CTAs at once.

Here are some great examples of CTAs for your website:

  • Add to Cart
  • Get Started Now
  • Contact Us Today
  • Buy Now
  • Sign Up

Be clear and simple – tell your visitors exactly what to do. Also, make sure your CTA matches your offer. You don’t want them to be surprised by your actual offer.

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Your Messaging is Confusing

From your ‘About Us’ page, to your CTAs, everything on your website matters. Being unclear in your messaging makes it a frustrating experience for a visitor who wants to learn more about you. The best websites can clearly explain who they are, what they do, and what products and services they offer.

Also, when you think about your messaging, think about the message your images are conveying. Do they match your copy? Are your titles too clickbaity? You don’t want to mislead your visitor – it might cause them to close out of your website and go to one of your competitors.

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You’re Not Optimizing Your Website

Have you ever visited a website that isn’t optimized for mobile? You’re forced to scroll from side to side or pinch-zoom to read copy. Since 2016, Google has strengthened search rankings for mobile-friendly websites. So not only is it an annoying user experience, you’re also losing out on organic traffic to your site – which is something most businesses cannot afford to miss out on.

Speaking of search rankings, take some time to audit your search engine optimization (SEO). Google’s search algorithms have gotten technically savvier in the past few years. So, stuffing your content with a ton of keywords isn’t going to work. It’s just going to make it overwhelming for your visitor and Google will penalize you for keyword-stuffing. Instead, think about focusing on long-tail keywords in your titles, create content regularly, and build a great user experience. Add keywords to your titles, descriptions, headings and content, image titles and alt text, and your URLs.

Have someone go through the entire user experience on your website to see if navigation is a breeze. If it isn’t, it’s time to reevaluate your visitor flow and optimize.

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There’s Too Much or Too Little Going On

There are two ends of the spectrum – you either have too much, or too little happening on your website. Visitors often decide your business within the first few seconds they visit your website.

Some businesses will put too much content above the fold. Websites that have videos that autoplay, excessive pop-ups, and tons of images will make the website take a while to load, and confuse your visitors. Avoid these busy designs because people will hate them.

Other websites have next to nothing on them. Your visitors want to know what you do, and who you are. If you’re leaving it up to them to guess, that’s probably not a great thing.

Rockstarr Tip: Stay away from these other website mistakes we commonly see:

  • Hard to read fonts and colors
  • Cheesy or generic stock photography
  • Disorienting animations
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You Don’t Have a Blog

It’s a big mistake not to have a blog. Not only are you missing out on the opportunity to provide people with tons of relevant information, but you’re also missing out on the search ranking opportunities.

In today’s day and age, people are more likely to perform their own research about companies. Content is what is going to draw them in and if your information is valuable, visitors are more compelled to become life-long customers.

Remember: Don’t forget social sharing buttons.

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It Takes Forever to Load

According to Google, 53% of consumers expect a page to load in two seconds or less, and 40% will leave a website if it takes more than three seconds to load. A one-second delay can decrease customer satisfaction by 16%. So, you must monitor and improve your page load times. Page load times can be impacted by image sizes, code, video, etc.

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Your Customers Don’t Know How to Contact You

Put your number clearly in your header. People don’t want to work to find out how they can get in touch with you, so minimize the number of clicks for them to get vital contact information.

Other tips to make it simple are:

  • Add a ‘Contact Us’ page link in your main navigation
  • Allow your customers and clients to contact you in multiple ways – phone, email, contact form, etc.
  • Reply as soon as possible – it’ll increase your customer satisfaction
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You’re Not Measuring Performance

Don’t make the mistake of not measuring your website analytics. This will provide you with valuable insights into your visitor’s behaviors. Use this information to your advantage by creating a digital marketing campaign that targets, and retargets, a seeking audience who needs your products or services.

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Double Check Your Internal Links

Something that can cause a headache for your website visitors is bad internal linking. Internal linking – if done correctly – is super helpful for your visitors and your website alike. Not only does it provide more valuable information to readers, but also helps with your search rankings.

Here are some common mistakes you’ll want to avoid:

  • Pointing users to irrelevant pages
  • Linking strange phrases within the copy
  • Overdoing it so it’s hard to read

Make sure your internal links open into a new tab. You don’t want your visitors to navigate away from your page.

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Don’t Overlook the Details

From typos to pages that are under construction, it’s important to fine-tune the details because it adds to the entire user experience.

Throughout the process of designing your website, keep your audience and brand in mind. If you can build it, they will come.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Jon Minion in All Posts, Website

5 Simple Ways to Optimize Your Website to Get More Leads

Creating an optimized landing page is one of the most effective ways to generate leads for your business. But, it’s more than just placing a “Sign Up Now” button on your page to see leads. Instead, you’ll have to be much more strategic about your approach.

First, let’s figure out how it all works. A unique visitor will click on a call-to-action (CTA) that drives them to a landing page. That page will have a form that’s used to collect the visitor’s information. If your visitor fills out the form, they turn into a lead. Your goal is to have them sign up for whatever you’re offering – so it’s important to optimize your landing page. (If you don’t know how to build a landing page, here’s a guide for you.)

Here are some simple ways that you can optimize your site so you can turn the casual visitor into leads.

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Be Clear About the Conversion Path

The moment a visitor lands on your website, the conversion path is the steps they take to hopefully end with them filling out a form and becoming a lead. Make sure to take into account the following pieces to optimize the process:

Pro Tip: Optimize your website and landing pages for all devices.

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Add Fill Forms to the Pages That Get the Most Traffic

You probably have a few pages set up already. Whether from your emails, or social media, or blog posts, these landing pages may be generating some leads, but you’re looking to optimize so you can increase your leads. Go through and identify where your leads are coming from and create forms that visitors can fill out to transform into your next best fan. Remember when you create the form fields to make sure they’re the right fields and not to overwhelm a casual visitor to your site. It may be a turn off for a visitor to fill out too much personal information and they might abandon your site during the process. Keep it simple and straightforward – sticking to the basics like name, company, email, and phone.

Another word of advice is to test your lead generators to better understand what is the most effective. See what’s working for you and what is not.

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Grab Your Visitor’s Attention With Headlines That Stand Out

Use strong verbs to create powerful headlines. Test out your headlines on your landing pages, blog posts, and more to increase your conversion. An easy way of creating a headline is by focusing on your value propositions. To do this, figure out why your audience is visiting your website. Look at how customers speak about you and focus on fine-tuning your value proposition to something strong by using verbs and cutting out the unnecessary adverbs.

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First Impressions Matter

What does that mean? Make sure to create a landing page and website that is clean and easy to use. That may mean making your content scannable by:

  • Using bullets
  • Selling your offer in the first few words
  • Taking a moment to bold keywords
  • Using interactive elements like videos and demos
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Make Your Offer Irresistible

Creating an offer that’s hard to say ‘no’ to isn’t rocket science. Here are 7 simple steps you can follow to create an offer that clinches the deal:

  • Produce an offer that has a clear outcome so your audience can decide whether or not the investment is worth their time.
  • Create an offer that speaks to your audience’s needs and alleviates their pain points.
  • Use social proof based on results and testimonials to help persuade visitors.
  • Make the value of your offer more valuable than the actual cost.
  • Think about your active seeker who is searching for your product or service and create an offer that speaks to them.
  • Include a guarantee – promise results and deliver on it.
  • Speak to the general human need to belong and make your offer about something your customer is going to become a part of – like be a part of the marketing revolution.
  • Check out this handy guide on how to make an irresistible offer.

If you’re having trouble growing your leads, it may be time to re-think your offer and follow the steps.

Rockstarr tip: Try creating a blog post that provides value to your audience by giving them important insight, then offering that they can learn more about the same topic in your ebook or whitepaper.

When all is said and done, it’s important to keep testing so you know that the formula is working. Also, nurture your leads to turn them into your lifelong fans. Keep delivering content they find valuable and send relevant emails that include great content that is tailored to them. Using these tips today, you can make sure every opportunity a casual visitor comes to your site is a chance to turn them into a customer.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Jon Minion in All Posts, Website