The Spark

At Rockstarr and Moon, it’s our mission to help you amplify marketing and ignite results.

The Spark promotes powerful marketing done well. With each edition, you will experience a Rockstarr marketing campaign with tangible tactics you can start using today.

Cheers to Strong Women

On this International Women’s Day, I wanted to celebrate the strong women in my life. 

Growing up in a family full of strong women, you would think I would know how to begin this blog. It’s taken me a while to be able to put into words the meaning of strength from something we feel and notice into something that is communicated. 

When a positive person walks into a room, you can immediately see the energy coming off of them. They change (even just slightly) the temperature of the room or the conversation. They can affect almost every aspect of a meeting or a conversation without trying. It’s just who they are and what they embody. 

When a strong woman walks into a room, you can feel it. The strength, power, confidence and drive are worn as badges. If you aren’t ready for it, the feeling can be intimidating. You know that this strong woman is a game-changer and the minute she experiences a challenge, she has the drive, the know-how and the competence to turn it into an opportunity. 

Martha Silvershein

Martha Silvershein & Eleanor Roosevelt

My Great-Grandmother Martha Silvershein was a powerhouse and a builder of communities. Martha helped found White Meadow Temple in 1952 and is considered the founding mother

Let that sink in for a minute… 1952. In 1952, women were considered “happy homemakers.” My Great-Grandmother not only built her family, but she also helped build a community, found a Temple and helped the town thrive. This is just one of the incredible examples of the strength that Martha showed throughout her life and instilled into each of her three children. 

I wish that I had been able to have these adult conversations and reflections with her. There are so many things that I wish I could have understood back then. The bonus is that she passed that strength through her children and the way they lived their lives is a reflection of that strength. 

A few weeks ago we lost one of my childhood heroes, my Cousin Wendy Leeds. Let me set the stage for you. I’m a bored kid hanging out at a family event in New Jersey and spotted the “cool kids table” partying outside. My Cousin Wendy is wearing all black with a black leather jacket, dark sunglasses (I don’t even think it was sunny), smoking a cigarette and having a drink. My Grandmother Joy was the opposite of her wearing bright colors, put together and accessorized to the nines, with a cigarette in hand and having a drink. 

I finally got the nerve to head over and join the conversation. I’m not sure why it was such a moment of awe for me. I pulled up a chair and was brought right into the conversation by Wendy. Wendy was blunt, witty, charismatic and most importantly, she was real. We started talking about music, her role at a radio station, celebrity stories and more. Once she finished her drink, we went downstairs to her childhood bedroom. It was filled with albums, memorabilia and signed pictures. This was the moment where I got it. I finally knew who I wanted to be when I grew up. 

My Cousin Wendy, throughout the years, has been the inspiration to my love for music, my  desire to be in or near the music industry, my wardrobe (cheers to NY fashion where black is the new black) and my love of live events. Apologies to her husband Steven who was a good sport and sent me awesome tickets to a few festivals because Wendy didn’t want me sleeping out overnight to buy tickets.  

I don’t think that’s where we can end the story of her inspiration. Most of all, Wendy was a warrior who handled her diagnosis of Multiple Sclerosis (MS) with spunk, character and grit. Rather than sit on the sidelines, my cousin rallied her community and raised money for MS through the annual Walk for Wendy.

Martha Silvershein, Marilyn Silvershein, Wendy Leeds

Martha Silvershein, Marilyn Silvershein & Wendy Leeds

Rachel Minion & Joy Freedman

Joy Freedman

Another strong woman in my life was no other than my Grandmother Joy, affectionately known as the Blonde Bombshell. My grandmother was a pistol, no-nonsense but full of spunk. I never quite learned the ability to be accessorized and put together, but I learned so much more. 

Grandma Joy knew what she wanted, she knew what she didn’t want and she lived life by her own rules. It was my grandmother who took us to the track when we were kids, taught us to bet on the horses and showed us the fun in life. One of the famed stories about my grandmother was that she took her three daughters to the track rather than High Holy Day services. If you asked my grandmother about it, she would give you a wink filled with joy, fun and excitement. She always lived life on her terms and wasn’t interested in rules, excuses or boredom. 

We can’t end this blog without talking about the strength of my mother. It almost feels like you need a WWE announcer to be able to get this introduction right. In this corner, you have my mother Debbie who defeated breast cancer, is a champion of Women’s Rights and is one of the most passionate people you will ever meet. 

In the late 1980s, Mom attended the March in Washington for Women’s Rights and again the March in Chicago more recently. Even though I didn’t attend the March, I think it was one of those defining moments in a kid’s life. I think the way it was explained to me back then was that we have one life. You have an opportunity to make a difference and it might not be in your own life. It may be in another woman’s life. If you have the means and the resources to make that happen, do it. 

Debbie Katz

Rachel Minion & Debbie Katz

There are so many incredibly strong women in my life that I didn’t include in this blog, but mean the world to me. Each of these women have taught me strength, drive, determination and most importantly to create change in the world. 

You would think being in a family surrounded by strong women would be tough. Believe me, finding your footing can be tough, but look at the inspiration that surrounded me. These women are community builders who each lived life on their own terms. 

 

With love,

Rachel

 

Posted by Jon Minion in The Spark

Spark | Beauty Bakerie

Company: Beauty Bakerie

What sparked our interest:

This post is an epic example of great marketing that uses a customer quote to show that ordering direct from the company is an experience rather than just a transaction. Beauty Bakerie creates the ultimate curated experience for their consumers starting with a thoughtful beautiful website that guides the visitor to the right products and ends with a delivery that exceeds expectations.

What we love: 

We are incredibly in love with the Beauty Bakerie marketing and design team. The first thing that captured my attention was that the names of the products. From the Lollipop Liner to the Proof is in the Pudding Eyeshadow Pallet, the names are spot on with the brand image while being intriguing enough to get me to want to learn more. Even the subscribe button is on point: Get the scoop!

The most intriguing part of the experience was visiting the website. Thank you Beauty Bakerie for having a diverse mix of models and an epic online customer experience. I’m not a girl who has a clue about makeup, but I found myself clicking through the foundation finder and digging the experience. After my first click, I had to know more.

 

The 3 takeaways you should be doing today: 

  1. Use customer quotes to illustrate experiences that define your company.
  2. Rather than just post a screenshot, capture attention with bright backgrounds.
  3. Inspire curiosity in your audience. Don’t you want to order today to see the delivery?

 

About Beauty Bakerie: 

Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. Inspired to create the long-lasting line of beauty products after watching her mother spend so much time and energy preparing for work, our bakery-inspired line includes best-selling products ranging from liquid lipsticks, setting powder, and illuminators to eyebrow gel, eyeshadows, and eyeliners.

What started off as our CEO and founder’s artistic outlet, quickly evolved into a growing company selling its sweet products in over 100 countries worldwide. Beauty Bakerie’s commitment to being Better not Bitter extends beyond our walls to sweeten the lives of others through engaging our large social media following with positive messaging and through altruistic donations via online platforms. The Beauty Bakerie brand is a direct reflection of our CEO and founder’s perseverance and passion for great quality products that enhance the beauty in everyone, every day.

Visit their Website

Follow them on Facebook

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Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we’ve discovered along the way.


 

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Posted by Rachel in The Spark

Spark | Fuzzed up Bear

Company: Fuzzed up Bear

What sparked our interest:

In these unprecedented times, we are searching for the right message that brings us all together as one community vs a message that separates us even further. Supporting the Black Lives Matter movement isn't about what t-shirt you wear or what march you attended. It's not about the left vs the right. This movement is much grander with a unifying message: we as a society must unite to drive change that will eliminate the systematic racism in our country.

View this post on Instagram

#georgefloyd

A post shared by fuzzedupbear (@fuzzedupbear) on

What we love: 

This image from Fuzzed up Bear struck me and has stayed with me for days. It is simple, yet powerful. Bold, yet sensitive.

This post is something that captures your attention, generates engagement and most importantly, stays with you throughout your day.

Take it a step further, check out their responses to the engagement of their audience. Not only do they respond to almost every comment or question, they keep their audience coming back for more.

We applaud you Fuzzed up Bear. Thank you for being genuine, authentic and inspiring.

 

The 3 takeaways you should be doing today: 

  1. Imagery should be powerful when you have a strong message that needs to be amplified.
  2. Be relevant.
  3. Engage with your audience when they reach out to you.

 

About Fuzzed up Bear: 

Illustrator, cartoonist and sculptor here to create and hopefully spread a dash of inspiration.

Visit their Website

Follow them on Facebook

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Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we've discovered along the way.


 

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Posted by Rachel in The Spark

Spark | Chicago Bagel Authority

Company: CBA - Chicago Bagel Authority

What sparked our interest:

Protecting patrons and employees is job number one for any business owner in this day and age. The CBA team keeps their marketing content as fresh as their steamwiches with this video on the new pickup process.

What we love: 

CBA is one of our favorite bagel joints. I thought NYC had the best bagels in the world. Then we came across CBA... the steamed bagel steamwich. It's like nothing you've ever experienced. We've been following their marketing since the say we set foot in Chicago. From the Bread Intruder to the Feel the Burn, we have been overwhelmed with the humor, relevance, excitement and creativity CBA employs in everything from the names of their steamwiches to the way they talk about their products.

The 3 takeaways you should be doing today: 

  1. Be upfront about the steps you are taking to keep your patrons and employees safe.
  2. Inform your audience of new processes. Video is a great medium to set expectations and help ease any concerns over safety.
  3. Keep your content lighthearted in challenging situations.

About CBA: 

Let CBA change your life with one of our hot sandwiches. Chose from our  100+ tried and true Steamwiches comprised of an extensive list of fresh meats, cheeses, spreads, veggies, fruits, sauces, jams, jellies, bagels, bialys, pretzel rolls, and ciabatta sub rolls. Each mouthwatering bite will warm your soul

Visit their Website

Follow them on Facebook

Follow them on Instagram

Follow them on Twitter

 

 


Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we've discovered along the way.


 

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Posted by Rachel in The Spark

Spark | OLD BAY

Company: OLD BAY

What sparked our interest:

Growing up on the East Coast, I know that you can take the girl out of Maryland but you can never keep the OLD BAY out of her spice rack. For the ultimate OLD BAY lover, a Zoom virtual background will be sure to add the spice to your meeting.

What we love: 

The transition from in person meetings to virtual meetings wouldn't be the same without the virtual background capabilities in Zoom. From venues to spices, companies are providing the backgrounds you need to block out the real view of your house. You no longer have to hide the dishes, the laundry basket, the kids. Virtual backgrounds take care of all of that for you.

The OLD BAY team provided two backgrounds to choose from.

 

What we love about it the most: For a Marylander, we take OLD BAY seriously as it is a main staple in our spice rack. Who wouldn't want to spice up their Zoom?

The 3 takeaways you should be doing today: 

  1. Know your audience and what they would enjoy.
  2. Be relevant.
  3. Bring the spice to your content game.

 

About OLD BAY: 

There are two things you need to know about OLD BAY® Seasoning: 1. It’s great on seafood. 2. It’s great on everything else!

Visit their Website

Follow them on Facebook

Follow them on Instagram

Follow them on Twitter

 

 


Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we've discovered along the way.


 

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Posted by Rachel in The Spark

Spark | Piece Pizzeria

Company: Piece Pizzeria & Brewery

What sparked our interest:

We love our Chicago pizza! Piece is one of our favorites and we were heartbroken to see them close for a few weeks during this crazy period in time. (Don't worry. They have reopened and their marketing is on point!)

 

Piece sparked our interest with a social media post featuring a patron email combined with a genuine heartfelt message.

What we love: 

In these unprecedented times, the measures required to protect patrons from COVID 19 has forced restaurants to switch to delivery, contactless pickup or even shut down. It's a hard time for everyone and yet Piece found a way to engage their audience with a simple email from a patron during their shut down. The Piece team continued to post through the pause in service and this post is just one of the examples where they successfully sparked engagement while creating a Garrett Special.

The 3 takeaways you should be doing today: 

  1. Never stop engaging with your audience. Learn from the USPS: Neither snow nor rain nor heat nor gloom of night should stop you from posting quality content.
  2. Keep your content lighthearted in challenging situations.
  3. Remain authentic. Piece has a flair for content and throughout the experience, they keep their authenticity and gracefully thank their fans.

 

About Piece Pizzeria & Brewery: 

In 2001, Bill Jacobs and Matt Brynildson opened Piece with a focus on locally brewed beers and New Haven-style thin-crust pizza. The restaurant and brewery have been delighting Chicago pizza- and beer-lovers ever since.

Visit their Website

Follow them on Facebook

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Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we've discovered along the way.


 

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Posted by Rachel in The Spark

Spark | Boston Proper

Company: Boston Proper

What sparked our interest:

In honor of Mother's Day, we picked this gem from Boston Proper. Not only did we start our day with a good chuckle, this is an incredibly relatable post that sparked engagement with fans.

What we love: 

On the day where we are celebrating moms, step-moms, and mother figures across the globe, Boston Proper took one of the most common childhood experiences and put it out there in a humorous way. I can't tell you how many times my mom would tell me what to do and in proper fashion, I did the opposite just to see what would happen. (Would you expect anything less of a Rockstarr?)

The 3 takeaways you should be doing today: 

  1. Create a shareable image for a quote. It doesn't need to be elaborate. The simple black background here makes the quote stand out even further than it would with an image behind it.
  2. Celebrate holidays with your audience. From Mother's Day to international cupcake day, we all want something to celebrate daily.
  3. Inspire your audience. Boston Proper has been mixing up their content with a series of empowering quotes and motivational pieces on their social. If you want to be inspired, check out their posts.

 

About Boston Proper: 

An online fashion boutique for fearlessly feminine women who Wear It Like No One Else®.

Visit their Website

Follow them on Facebook

Follow them on Instagram

Follow them on Twitter

 

 


Disclaimer: 

Rockstarr & Moon is not affiliated or receiving money from the company highlighted above. The Spark promotes powerful marketing done well that we've discovered along the way.


 

Become a Rockstarr

Click here to join our mailing list.

 


Posted by Rachel in The Spark