Your company’s brand defines who it is while resonating with your ideal clients. It’s the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it’s time for a...
Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...
Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand and are looking to engage. There are a number of ways you...
The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...
You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s no engagement. It’s a hard pill to swallow because not only...
There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...
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