How to Build Your Social Media Presence

When starting a business, building a social media presence that helps you reach new customers and keep old ones engaged is essential. Nearly half of all small businesses in the United States are women-owned, but unfortunately, many lack a cohesive social media...

5 Steps to Update Your Company’s Brand

Your company’s brand defines who it is while resonating with your ideal clients. It’s the brand that builds trust in your business. The brand should be recognizable, memorable, and ideally timeless. But at some point you may feel it’s time for a...

The Social Media Metrics That Matter

Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...

25 Ways to Grow Your Social Media Following

Today, as more businesses are joining social media, the real question many are asking is how do I gain more followers organically? Not just any followers – real followers who aren’t bots, who love your brand and are looking to engage. There are a number of ways you...

8 Easy Steps to Creating a Killer Social Media Strategy

The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...

How to Keep Your Audience Engaged on Social Media: Step-by-step

You spend hours on copy and design to get a social post ready to be engaged and connected with. You check your engagement hours later only to find one of the most frustrating parts of social media – there’s no engagement. It’s a hard pill to swallow because not only...