Rockstarr 101

Write a Rockstarr Resume

The 4 Steps You Need to Take
to Create a Rockstarr Resume

Recruiters spend an average of 6 seconds reviewing each resume. SIX SECONDS. This is how long you have to get noticed. This is not the time for lengthy drum solos or endless guitar riffs.

Rockstarrs write resumes that capture attention. They know their ideal target, they know the keywords, they know the metrics that matter. A Rockstarr resume will have a clean design, correct word choice based on the keywords above, use the right language for their audience and show examples of impactful wins illustrated by metrics.

The biggest mistakes we find are resumes that list a series of work activities. There aren’t any wins listed or metrics. The resume basically took the job activities from their experience and gave up. These resumes will not get noticed and will not help score you the dream job.

We believe in illustrating the key highlights of what you accomplished in your experience with a company. Recruiters don’t need to know that you reconciled reports without seeing a single win. What did you change? What impact did you have? What larger goal did you help contribute to?

The Rockstarr Resume Tips

These are some of the tips and tricks we use for business and technology roles. Some industries have different requirements, so do some research of resume examples for the industry and job type you are going for.

Step 1: Create a clean design

Aim for a single page of information, in a readable font size. Use a minimum font size of 10pt. Make sure you are not using a scripty font. These are hard to read and will not draw attention to the right elements you are trying to highlight.

If you are looking for templates, you can use the built in Word templates or you can Google for a new template.

The resume should include contact information, your elevator pitch and experience. Optional sections include skills, education and volunteer experience.

Make sure your contact information is easy to find at the top of your resume and includes your name, email address, phone number, website (i.e. LinkedIn, GitHub or personal portfolio) and address. For website links, make sure they are clickable (hyperlinks) that point to the correct site.

Make sure to save your resume in either a Word or Google Docs format as well as saving it out to a PDF. Some of the recruiter platforms require a PDF, others require Word Docs. I haven’t been able to find a rhyme or reason to the preference; however I’ve learned that the pdf needs to be readable (vs a flat image) so it can pull information into the platform. (No. We can’t do anything about the recruiter technology asking you to input the information you already uploaded. Sorry. That’s out of our hands.)

resume
resume

Step 2: The Elevator Pitch

It is imperative to have your elevator pitch at the top to draw attention. Your elevator pitch tells the story of who you are and why the recruiter should keep reading. It should be brief (a few sentences) and tell the story of why they should keep reading.

Components of an elevator pitch:

  • Who you are
  • What you do and how you do it
  • The results of your work
  • What makes you unique

Step 3: Experience Section

We recommend that you include no more than 10 years of achievements unless absolutely necessary. Limiting your experience will help keep your resume to a single page and keep you focused on those key wins.

Use bullet points wherever possible to let the reader scan for information.

Include as many metrics (numbers) as you can to show value and achievement, rather than simply doing a job.

Include keywords from the job posting in your resume. Keywords help computers move your resume to the top of the list. If necessary, create a new version for each job you apply to with different keywords.

Use active language and eliminate unnecessary words. Remember the 6 seconds…

resume
resume

Step 4: Review

Proofread, proofread, proofread. Read the resume out loud. Read it to someone else. Make sure the language is appropriate, correct and concise.

Test all the links and make sure they go to the appropriate place.

Want some help in reviewing your resume?

VMock is an AI-powered service that can review your resume and give you instant feedback, scoring, and even help prep you for interviews. Learn more: https://www.vmock.com/

The following are services that may offer free resume reviews and then you can pay them to write it professionally, along with your cover letter, LinkedIn profile, interview prep, and other things. This is by no means a complete list.

https://www.topresume.com/

https://www.resumehelp.com/

https://www.topstackresume.com/

Want More?  

For more in-depth information and guidance on writing a resume, check out these posts. They are filled with tips, tricks, and examples.

https://www.indeed.com/career-advice/resumes-cover-letters/10-resume-writing-tips

https://www.linkedin.com/business/learning/blog/career-success-tips/how-to-write-a-resume-that-will-actually-get-a-recruiter-s-atten

 

Still having trouble? You might consider a resume-writing service. There are many services and individuals out there who specialize in writing resumes and career services. Also check with your alma-mater to see if they have any special offers for their alum.

 


Need some credentials or talking points so you can stand out from the crowd?

DigitalMarketer is a FREE resource for research, trainings, tools and topics you can talk about in your upcoming interviews. Enhance your resume with marketing certifications.


rockstarr & moon

Not all marketing companies are the same. We are marketing rockstarrs.

Rockstarrs bring your audience to their feet, generate engagement and shatter expectations.

That’s what we deliver at Rockstarr & Moon.

Want to learn more? Subscribe to our VIP List.

Posted by Rachel in Rockstarr 101

Prepare for an Interview like a Rockstarr

The 4 Steps You Need to Take
to Prepare for an Interview

We get it. You got the call back from the recruiter. The appointment is scheduled for your interview. It’s the best moment followed by an immediate moment of dread.

Interviewing is one of the hardest things that we have to do as humans. It’s even harder when you don’t have a current job. Whether you’ve been laid off or furloughed, the pressure is on to not only kill it at the interview, but to score that incredible offer you really need.

My goal here today is to help take the pressure off and rethink how we look at interviewing.

The Rockstarr Framework

I am one of those crazy people who absolutely 100% love interviewing. If you ask my husband what my favorite thing in life to do is (besides go to concerts, help my clients, be silly with my dog Biggie), he would simply respond “interview.”

My framework will help you rethink the interview process, reduce some of the pressure and help boost your confidence.

Want to know my trick?

Most people look at interviewing as a one-sided conversation. Rockstarrs look at interviewing as dating. (Stop groaning and hear me out!) An interview is not one-sided. This is a two-sided, equally weighted conversation; and it’s just a conversation. They need to impress you as much as you need to impress them.

This does not mean that you can show up unprepared or sloppy. It doesn’t mean that you can slack off.

You’ve already captured their attention. They want to know more. They want to see if you are compatible.

Rethinking the framework gives you permission to ask questions, learn more and accept responsibility for an equally weighted conversation. You need to know if you can work with this person or team. You need to understand the culture. Just as they are determining if you are a good fit for the team, you should be doing the same. Do they value their employees? Will you be happy there?

interview like a rockstarr

The Rockstarr Warm Up

A day or two before the scheduled interview, I do a few things to help make sure that I’m completely prepared for this conversation. (Keep the mantra: it’s just a conversation. It’s just a conversation.)

Step 1: Re-read the job description

The time between submitting the application and getting the interview is normally pretty substantial. So substantial, in fact, that you’ve probably applied to a large number of jobs after hitting that send button.

You need to know what you are preparing for and what skills you need to highlight.

Step 2: Have 3-5 interesting stories about yourself ready to tell at a moment’s notice

I’m a person who keeps a handful of stories ready to go in my back pocket for any occasion. The stories are key to keeping the conversation going while providing enough intrigue that the person on the other end has to learn more. Not only that, if you tell an incredible enough (true) story, no one will be able to forget your interview.

This is just another example of basic marketing. Good marketing tells a story, captures your audience's interest and keeps them wanting more.

This is an example that I love to use while interviewing for a role in marketing when asked to give some information about myself (not business related) or sometimes I’ll add this if asked for an example of branding.

Believe it or not, I met my husband at a User Conference for technology in Vegas. With only three days’ notice, I was forced by my company to go to this conference to get the MIS system I was building out for my department fixed. I avoided Vegas like the plague because I was worried that I would wake up married like some Carrie Underwood song.

The best part of the trip was that I invited my husband on a bar crawl that evening with my team. Jon missed the first part of the bars and met us at bar five.

Once Jon settled in, he asked us how the night had gone so far. I relayed that I was disappointed that we couldn’t get into one of the first places we tried because it was closed for a corporate party. However, it had the best smelling BBQ and I really wanted to go back.

Then it hit me. Brimming with excitement, I exclaimed “wait. I could get in with you. You look like you are the most famous country singer nobody’s ever heard of and I can talk my way into any venue with a story like this.”

Thinking he had me, he responded “I’d need a name.”

Immediately Jon Black came to mind. “Jon Black is the most famous country singer nobody’s ever heard of. I can talk my way into anything with this. Let’s go try it out.”

I was declined politely but the name Jon Black (JB for short) stuck. It stuck so well that when I announced our engagement to my family and friends, they thought my last name would be Black. Most even wondering how I could post on Facebook that I was engaged to some guy named Minion.

(If asked for more info, I may drop that our first date was a month later in Germany)

Hearing this short one-minute story in an animated fashion ensures no one in the room will forget me.

Have some canned work stories ready to go as well as a few personal stories. You never know what you will be asked in the heat of the moment.

interview

Step 3: Know Your Audience

Start by stalking the company’s careers page as well as social media pages. Ok. Stalk isn’t the right word. However, you need to do a deep dive into the company’s career page as well as their social media.

The goal is to gather an idea of the types of content this company is posting with regard to employees, culture and tone. Some companies value culture enough to make videos about it and post it to these channels. Those videos are incredibly important because it will give you a sense of who the company is, what they stand for and the type of people who will fit in with their culture. The more you understand about the culture, the more you will know your audience and know how to speak to that audience.

I once interviewed at a company where I had to walk around a ping pong table to get to the conference room. A few team members were playing and didn’t seem bothered by someone who looked like a client walking by. This told me that not only was I overdressed, but I needed to tone down my “corporate speak” for the conversation I was about to have.

Step 4: Ask Great Questions

The secondary intent of gathering information is to help you prepare informed questions to ask during this conversation. Create a list of questions about the job, culture, reporting structure, a day in the life, KPIs (metrics that you need to know to measure your success), as well as what success looks like in this role.

The goal is to have 5-10 questions prepared knowing you most likely won’t get through them all. The excess questions (if relevant after the interview) are great to ask in a follow up note to the interviewer.

interview

Once you have all of these components together, you are ready. Don’t forget that this is a two-sided conversation. Now that you have the framework, we know you will bring down the house.

Make sure you send a follow up note within a few hours of the interview. Most people say 24 hours from your interview, but you are a Rockstarr who goes over and above!


Need some credentials or talking points so you can stand out from the crowd?

DigitalMarketer is a FREE resource for research, trainings, tools and topics you can talk about in your upcoming interviews. Enhance your resume with marketing certifications.


rockstarr & moon

Not all marketing companies are the same. We are marketing rockstarrs.

Rockstarrs bring your audience to their feet, generate engagement and shatter expectations.

That’s what we deliver at Rockstarr & Moon.

Want to learn more? Subscribe to our VIP List.

Posted by Rachel in Rockstarr 101

Build a Rockstarr LinkedIn Profile

The 7 Steps You Need to Take (Today)
to Create a Rockstarr LinkedIn Profile

1. Get a Custom URL

LinkedIn automatically assigns you a URL. If you want to put this in your resume or add it to your email signature, the default URL with the extra numbers at the end may show that you are happy with the minimum.

Is it necessary to do it? No. Does it take more than 15 seconds? Nope. The first step in being a rockstarr is showing that you stand out from the crowd. Spend the 15 seconds and FIVE CLICKS to make this happen.

  • Go to your LinkedIn profile page (click me in the top right, then click view profile)
  • Click edit public profile and URL (top right)
  • Click the pencil next to the URL (top right)
  • Remove the default numbers and change this to a professional name
  • Click Save to claim your custom URL
  • If someone has claimed the URL, adjust the URL to a variation of your name or add one number at the end

2. Make Your Profile Visible

It seems intuitive enough, but when was the last time you checked your profile visibility settings? If people can't find you and you have a hidden profile, recruiters and prospects will not be able to find you easily. Let's amplify your reach by opening up those visibility settings.

The bonus is you can do this right after the custom URL to save clicks (skip to bullet 3).

  • Go to your profile page (click me in the top right, then click view profile)
  • Click edit public profile and URL (top right)
  • Find the Edit Visibility section of the page (on the right under Edit Content)
  • Turn ON: Your profile's public visibility
  • Change your profile photo visibility
    • I personally believe in making my profile public because then I will show up in search engines including Google.
    • However, if you don't feel comfortable with that, select All LinkedIn members. Why? I don't believe in connecting with people who don't have their photo showing. I skip right over them in a search query. In all the testing I've done, you need a profile picture that stands out and captures attention (step 3). If you don't stand out, you could be scrolled right over in the search results.
  • Change the visibility for the rest of your settings
    • I set my background photo, headline, summary, current experience, past experience, volunteer, certifications, publications and recommendations to public. I hide the rest. Make your own selections here. You don't have to choose to show all details. However, make sure you are giving enough information that any visitor to your page can get an idea of who you are, what you do, and most importantly, the value you provide.

3. Capture Attention with Imagery and Update Your Profile Picture/Avatar

It used to be enough to just put any old picture up there. Now you are either looking for a job or hunting for prospects. Let's get noticed.

The background in your headshot will most likely not help you get attention. Do a search in LinkedIn for any profession. As you scroll down the list of people, you will see that some images capture your attention and have you searching their profile to learn more. This is who you want to emulate! Be the rockstarr and stand out from the crowd in just a few steps.

Want an example? Check out my LinkedIn. The minute I changed my profile picture to this, my visibility metrics skyrocketed.

Image recommendations:

  • Select a photo where you are staring at the camera and looking pleasant (pleasant... professional... not you at a concert after a few beers)
  • You should not be cropping yourself away from another person (unless you have some talent in design). Some photos where you clip yourself out may have you lose limbs, parts of your head, etc... We just need one photo where you are by yourself.
  • Image size: 500 x 500 px
    • Normally the sizer recommends 400 x 400 px. However, I like to have a little room to play with up and down because it will crop your photo into a circle.
  • Image types: jpg or png

Requirements: you will need some design software for this. You can use Adobe Spark or Canva. There may be a FREE trial for an upgraded package you could get. Just remember to cancel the package if you don't want to start paying for a subscription.

Step 1: Remove the background

  • Upload your headshot (preferably sized to 500 x 500 px) to https://www.remove.bg/
  • Click Remove Background
  • Download the image

Step 2: Create the new image

  • Create a 500 x 500 px image in your graphics software
  • Place your new background free photo in the front
  • Select a bright color (that will stand out in the search results) for the background
    • Dark colors will not stand out or draw attention
  • Save the file as a jpg or png

Step 3: Upload the Cover Photo

  • Go to your LinkedIn profile page (click me in the top right, then click view profile)
  • Click the photo, click change photo, click upload photo
  • Select your new photo, position it and save it

4. Rock Your Headline

I'm betting right now you have a headline that is your current or past job title. Am I right? This was the format of a few years ago. Today the trend has changed. This is your chance to stand out and amplify who you are and why they should look at your profile.

It's simply marketing 101. You need a great email subject line to get someone to open the email. Same thing for your profile. You need a great headline to get people to click into your profile.

Start by thinking about what makes you stand out from the crowd? What do you do? How do you help transform companies? Don't do the standard "I help ____ do _____." You are a rockstarr. Take it up a level.

My headline is targeted towards my ideal client. My ideal client is a growing business who needs a marketing partner. This is my headline: Marketing Rockstar for Growing Businesses | Not all marketers are the same. Welcome to the revolution.

If you are looking for a job, your headline should simply be the value you bring to a company. Got a killer metric you can use? For example: Digital Transformation Expert | I grew leads XXX% in XXX time period. Ask me how.

Your only goal here is to CAPTURE ATTENTION.

Need inspiration? Use the search feature in LinkedIn to find other professionals with similar skill sets. Don't copy them. Don't use just a job title. Get inspiration and play with a few variations. This headline should also be included in your resume.

Once you have your phrase, update your headline:

  • Go to your LinkedIn profile page (click me in the top right, then click view profile)
  • Click the pencil next to the More Button
  • Enter your new headline and click save

5. Add some Personality by Updating the Background Photo

Did you know that you can customize the background photo? Most people don't. This gives you an incredible advantage to introduce yourself to anyone visiting your profile. What do you want it to say? What impression do you want them to have? What do you want them to remember about you?

I like to use minimal imagery that doesn't overtake the copy I'm putting over top of it. Images should be simple, bright, attention drawing and work well with your new profile picture. Images should not be distracting compared to the text you are adding.

LinkedIn suggests:

  • Select a photo or quote that captures your personality.
  • Add a photo that captures some memorable moments of your team.
  • Choose a photo that highlights a special milestone in your career.

Requirements: you will need some design software for my recommendations. You can use Adobe Spark or Canva. There may be a FREE trial for an upgraded package you could get. Just remember to cancel the package if you don't want to start paying for a subscription.

What to create: 

  • Create an image that is 1584 (w) x 396 (h) px
  • I like to search the templates provided by Adobe Spark (or Canva)
  • Select a background image, you can choose to filter it, rotate it, etc...
  • Add in copy that states who you are and what value you provide

Now that you have your photo, upload it to your profile:

  • Go to your LinkedIn profile page (click me in the top right, then click view profile)
  • Click the pencil in the top image (aka the background image)
  • Upload your photo, reposition if needed and click Save

Here are a few examples that I've created for some team members to use on their profiles.

6. Update Your Content

Now that you have a great photo and headline, you are capturing attention. Let's make sure the content on the page is rockstarr quality.

Update your work experience, credentials, summary section. The devil isn't in the details. We don't need to know everything you ever did as a work activity. We need to know about your wins. We need to know about the value you provide. We need to know about the transformation you helped create in your former roles.

Ask for recommendations from colleagues past/present, clients, former bosses and more. Giving recommendations is one of the best things you can do to add credibility to your page. Make sure you reciprocate and provide recommendations for your network.

7. Connect, Connect, Connect

Did you know that you need over 500 connections in the LinkedIn algorithm to start showing up in search results? Surprise!

As a rockstarr, you need to connect to your network. You've probably overlooked this in the past or were worried about who to add. This is simply a professional network. You aren't posting your personal information here as it isn't the right forum. Save that for Facebook.

Now that your profile is optimized with imagery, work experience and a headline, it's time to connect.

  • In LinkedIn, click My Network
  • Start clicking connect for people you know that are shown to you in this feed
  • Search profiles to find your connections: clients/colleagues, past/present

Some people argue that you should have a message for each of these connections. Right now if you are connecting to people you know, I don't think it's needed. If you start expanding past people you know, then you will want to include a message.


Need some credentials or talking points so you can stand out from the crowd?

DigitalMarketer is a FREE resource for research, trainings, tools and topics you can talk about in your upcoming interviews. Enhance your resume with marketing certifications.


rockstarr & moon

Not all marketing companies are the same. We are marketing rockstarrs.

Rockstarrs bring your audience to their feet, generate engagement and shatter expectations.

That’s what we deliver at Rockstarr & Moon.

Want to learn more? Subscribe to our VIP List.

Posted by Rachel in Rockstarr 101, Social Media