The 4 Things I Wish I Knew Before Starting a Business

1. Know Your WHY You need to know your why when starting a business. Ask yourself: Why are you doing this? The why is the purpose behind it all and will drive you in your quest to succeed. It shouldn’t be complex or drawn out. As your business grows, your why will...

The Social Media Metrics That Matter

Let’s face it! When it comes to social media metrics, it’s confusing and overwhelming. Every week there seems to be a new metric created. Luckily, your social media goals will help determine which metrics are most important to you and your business. For every goal you...

8 Easy Steps to Creating a Killer Social Media Strategy

The key to success when it comes to social media is having a strategy. Without a strategy and understanding your goals and your audience, it’ll be difficult to get the results you want. Whether you’re a seasoned social media pro or you’re starting from square one,...

The 4 Keys to Social Media Success

There’s a lot more to social media marketing than posting on Facebook or Twitter and forgetting about it once you post. Unfortunately, social media marketing is often treated as a single discipline, but it’s actually composed of four equally important parts. If...

The Best Social Media Channels For Your Business

From marketing managers, to a business owner looking to leverage social media, it’s important to understand the channels available. In doing so, you can help maximize your reach, engage with the right people, and grow your business by achieving your goals. To keep...

Marketing Tools and Tactics

Did you know… There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience’s attention. According to DigitalMarketer, there are 73 marketing...