Marketing Tools and Tactics

Did you know… There are more than 73 Marketing Tools & Tactics Every time we turn around, the world of marketing evolves and there is a new platform or tactic capturing your audience’s attention. According to DigitalMarketer, there are 73 marketing...

The Eight Must-Ask Questions When Hiring a Marketing Partner

Most small and medium companies know that their internal marketing department can’t do it all (if they have a marketing department in the first place). They have strong yet small, scrappy teams who are trying to balance and deliver upon at least 25 top priorities at...

Creating a Marketing Strategy

Did you know…Less than 50% of Businesses Have a Documented Marketing Plan? It seems crazy to think about this now, but do you remember life before GPS, cell phones or even Map Quest? When you wanted to get from point A to point B, you had to take out a map and...

Defining Today’s Marketing Team

Let’s talk about today’s marketing team member. Tell me if this sounds familiar… I started a new role in a marketing team on a Monday. The job duties were pretty well defined in the interview process and reasonable for a single team member. By Tuesday afternoon,...
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