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10 Common Landing Page Mistakes to Avoid

A landing page is built to encourage visitors to take a specific action. Whether it’s opting in to a lead magnet, resource, or newsletter, purchasing a product or service, or filling out a form, every good landing page requires two things: a great offer and a great audience. (Not sure how to build a lead magnet, check here for our FREE step-by-step guide. And just in case, we made one for building landing pages too!). They’ll be critical to the success of your campaigns and converting visitors into customers. Avoid these 10 common mistakes to create a better experience and convert more of your traffic into sales.

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Too Many Calls-to-Action (CTA)

Landing pages should be built with one specific action in mind. When there are too many CTAs and paths for your visitor to take, you may not have them complete the action you want them to. If you include one personalized CTA, supported by great copy, the path is clear and intuitive.

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Bad Copy

You won’t have much time to grab the attention of your visitors, so having well-written copy is essential. Your content should be broken up into short paragraphs, or bullet points. Keep language simple and concise – just enough words to grab your reader’s attention, provide them with the benefits, and tell them what to do next. Focus on your unique selling proposition and steer clear of using too much, or too little information.

Take a look at your headlines. Make sure they’re powerful and that you’re delivering on what they promise. This is the first impression people will get of your business so make sure it packs a punch and tells the benefits of your offer.

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Poor Design Choices

From bad font choices to clashing colors, a badly constructed landing page can be a turnoff. The best landing pages are not cluttered or complex. They’re clear, concise, and easy on the eyes. A landing page has a natural flow – an attention-grabbing headline, subheader for context, and a combination of short paragraphs and bullet points that sell your offer, followed by a form.

Here are some options to build out your landing page:

  • Outline your page and then outsource the building.
  • Send your web developer the design on a piece of paper, or an online document, and have them create the page for you.
  • Build it yourself, but this will mean you need coding experience and will be timely.
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Low-Quality Images or None at All

A great image can speak a thousand words. It can help provide context and convey your message to your visitors. Low-quality images, including generic or stock photography, can reflect poorly on your brand. Instead, opt for a high-quality image and place it as your hero shot. An image or graphical representation of your product or service can help boost conversions because visitors can visualize using it themselves.

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Slow Loading Speed

53% of consumers expect a page to load in two seconds or less, and 40% will leave a page if it takes more than three seconds to load. Avoid excessive use of features that could slow load time down.

There are tools available online like Google’s PageSpeed Insights to get a sense of how quickly your pages are loading on desktop and mobile. They will also offer recommendations for some fixes.

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Not Mobile-Friendly

Not only will you want to think about how your page will render on mobile devices, but also about the mobile experience of filling out the form.

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Too Many Steps

This could include a lengthy lead capture form. Don’t ask for information you don’t need. Too many form fields can have cautious visitors abandon your site quickly.Make sure that the content you’re offering is of proportional value to the information you’re asking them to share.

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Includes Navigation

Your landing page has one goal and that’s not to have your visitor go to another page. Keep your visitor’s focus on the offer at hand by removing navigation and other distractions – that also includes menus. Having multiple options to navigate will lower the conversion rate for your intended action.

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Lack of Social Proof

Social proof – endorsements by others – is a great way to show you’re trustworthy. It shows the value of the product or service you’re offering and can often help influence visitors to convert.

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Using Gimmicky Marketing Tactics

Avoid using ploys like aggressive pop-ups, preloaders, and push notifications. It can be overwhelming leading to your visitor bouncing from your site.

Having the most irresistible offer on the planet won’t convert people if they don’t stick around long enough to check it out. So, make sure you’re not guilty of these common mistakes and optimize your landing pages today! If you need help figuring out what next steps to take, we are here to help. The Rockstarr Sound Check will give you the tools to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

Top 5 Reasons Why Your Website Doesn’t Convert

You built out a beautiful website with amazing landing pages and the highest definition images – but you’re not getting visitors to do what you want them to do. You’re left wondering why all your hard work is going to waste.

If you’re having trouble converting visitors into life-long customers, you can do some research and tests to see what’s stopping people from converting.

These 5 reasons are a good place to start looking.

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You Don’t Know Your Audience, So You’re Targeting the Wrong People

Even though it’s nice if you have tons of visitors going to your website, it’s useless if they aren’t connecting and engaging with you. You’ll need to define your audience so you can speak to their needs and engage in conversation with them.

Another problem you may be having is a traffic mismatch. No matter how great your website is, you won’t be able to convince the wrong people to buy your product or service. For example, if you ship only to the US and most of your visitors are from the UK. Mismatches can come from the wrong sources, or the wrong pages, or just not having any visitors.

Find out who your target audience is, where they hang out online, and what their needs are.

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You’re Too Focused on Design and Not Your Goals

A pretty website can only get you so far if you don’t truly understand your customers. Once you define your customer’s goals, you can create a website that speaks to their needs and converts.

Another thing that could be killing your conversion rate is a bad mobile experience. You may have spent a small fortune creating your website, but it’s not responsive so your visitors are having a terrible user experience on their phones.

Rockstarr Tip: Don’t overload your pages – it will slow down your page load speed and also be distracting to your users.

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You’re Guessing at How to Improve Conversions Rather Than Looking at Your Data

If you aren’t measuring your website analytics, how do you know what’s wrong? Look at your business goals, and then decide upon the key metrics that help you reach those goals. Regularly spend some time with your analytics to see if your numbers are improving.

Testing will be important for refining your content. Test your CTAs to see which ones are working. Any content can be improved – a small increase in your conversion rate could equal huge profits for your business.

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Your Copy is Confusing

You have 0-8 seconds to make an impact – after 8 seconds, most people will leave your site.

From bad calls to action to headlines that don’t deliver what you’re promising, if your copy is unclear and confusing, your visitors will likely abandon your site. By not guiding users through the customer journey with attention-grabbing headlines and clear CTAs, they may not do what you want them to.

Don’t get caught up in technical jargon and specs. Instead, focus on keeping it simple and showcasing the benefits of your products or services. Making your unique value propositions clear can help you convert visitors into customers.

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You Haven’t Built a Relationship With Your Users so They Don’t Trust You

If you want people to buy your product or service, you need to show them that they can trust you. That is why you’ll have to nurture your visitors. How will you do this? By creating a customer journey of how you want the experience to look like.

Help move them along the journey with campaigns like email marketing and social media. But, remember that your visitors have already heard every sales pitch under the sun, and more than likely have visited your competitors. Before they do business with you, they need to make sure that you have their best interests in mind – that you’ll provide value to them. To develop this relationship, you will have to nurture them with valuable, personalized content that speaks to them.

Not quite sure how to build an offer that converts? Try out this free resource.

Need Help Clearing Up Conversion Blockers?

Are you looking to boost conversion? We can help. The Rockstarr Sound Check will arm you with the framework to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

10 Quick Fixes for a More User-Friendly Website

With today’s rapidly changing digital trends, your website can feel outdated and old real quick. And, it’s difficult to keep up with the trends if you don’t have the time and money to invest in such a large ongoing project. To help you deal with this challenge, we put together 10 simple ways you can optimize your website to be more helpful and useful.

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Make Your Website Easy to Navigate

A search bar goes a long way in allowing users to conveniently navigate across your website. They should appear on every page and be wide enough that visitors can read what they’ve typed. Also, check out your menus – are they simple? If not, make them clear, logical, and not cluttered.

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Fix Broken Links

When you’re browsing websites, you may have come across a broken link or error messages. They’re annoying and you start second-guessing the company. Check all your links, including your internal links, and make sure they’re all working. Also, while you’re checking your links, differentiate them by visual cues like differently colored text or underlined text.

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Be Mobile-Friendly

In this digital age, having a responsive, mobile-friendly website is critical to your success.

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Use Clear Calls to Action

Don’t have your visitors guessing what they should be doing – lead them with prominent call to action buttons.

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Make Copy Easy to Scan

Most people will skim through your content. Get your point across in small, bite-size pieces. Consider using simple language, readable fonts and colors, clear headings and subheadings, bulleted lists, and no large paragraphs.

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Speed Up Your Website Load Time

Try optimizing your images, web fonts, or getting rid of unnecessary modules or plugins to speed up your website. You may have to perform a comprehensive website audit to pinpoint your weak points to fix them.

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Replace Stock Images

People can spot generic or stock photos from a mile away and it can decrease trust. In a case study by Spectrum, Inc., they found that Harrington Movers were able to increase conversion on a page by simply replacing a stock photo with an actual photo of the team of movers. They experienced the same increase in conversion on a page where they added a photo of their actual moving truck instead of a stock photo.

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Create Attention-Grabbing Headlines

A well-crafted headline is worth its weight in gold. Choosing the right headline and making it stand out can help guide your visitors through your site easily.

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Show Credibility

A few years ago, Google Chrome implemented a policy where all websites that don’t have an SSL certificate be flagged as “Not Secure.” Not sure if your website is a secure site? Check out if your website is an ‘http’ or ‘https.’ An ‘https’ address indicates you’re secure. If you’re marked as ‘Not Secure,’ people may think you’re too risky to visit.

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Make Your Contact Information Complete

51% of people believe complete contact information is something many websites are missing. The more ways your customer can contact you, the better.

Make Your Website User-Friendly Today!

Are you ready to see how your website stacks up? We can help. The Rockstarr Sound Check is a deep dive into your website. Walk away with the framework to tune-up your site to optimize conversion, drive engagement, and make your audience go wild.


Are you driving traffic to a website that doesn’t convert?

Sound Check Analysis

The Rockstarr Sound Check is based on a Conversion Sequence Heuristic that is part of a patented, repeatable methodology.

A deep dive into your website will give you a sound check on Motivation, Friction, Anxiety, Incentive and Value. We’ll give you the framework to tune up and tune into your website to optimize conversion, drive engagement and make your audience go wild.


Ready to Take the Next Step?

At Rockstarr & Moon, we are marketing rockstarrs who partner with your marketing team to help them get back to business. From strategy through execution, we are an extension of your marketing team and as so, we get up to speed immediately and start delivering results faster than you can bring on a new hire.

We are the small business partner who can help you develop a plan, advise on tactics, provide playbooks for overcoming challenges, document the journey and most importantly, help you define which metrics matter.

Let's chat about how we can help your business maximize it's impact.

Posted by Rachel in All Posts, Website

14 Secrets to Keeping Your Visitors on Your Website

Did you know that 70 to 96% of the people who abandon your site will never return? That’s why one of your number one goals with your website is to convert people into customers on their first visit. The longer your visitors stay on your website, the more engaged they’ll be and you will be able to build trust and offer value – increasing your opportunity to convert. So how do we do this? Take a look at these simple hacks on how to keep visitors on your website longer.

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Write Attention-Grabbing Headlines

It’s how you get your foot in the door. When you write the perfect headline, visitors can’t bounce from your site – instead, they’ll want to learn more about what you have to offer. Remember if you’re promising something in your headlines, you should deliver on that promise.

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Tidy Up the Design

Make your website nice to look at. Whether it’s simplifying your design or removing unnecessary elements from your site, your goal is to reduce friction for your visitors.

Other key things you should consider during this step:

  • Optimize for mobile
  • Check for 404 error messages
  • Fix any pages that are under construction
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Improve Readability

From font sizes, to breaking up your content into snackable bite-size pieces, make sure your content is scannable and easy to read on all devices. Here’s a tip from a copywriting pro: break up the content with subheadings to keep your readers engaged.

Also, don’t make it hard to find things on your site. Add a ‘Start Here’ page to simplify navigation. Create blog categories and a search bar for easier browsing.

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Add High-Quality Images

Make sure when you’re adding images to your website that they’re the highest quality you can find. Also, don’t forget to optimize your images and don’t be afraid to mix it up with different types of mediums – gifs, infographics, videos, and more!

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Add Videos for a More Interactive Experience

Facebook users alone watch 100 million hours of video every single day. People love videos. Adding videos to your site can boost engagement and will increase the amount of time people spend on your website.

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Make Internal Linking a Habit

Internal linking – if done correctly – is super helpful for your visitors and your website alike. Not only does it provide more valuable information to readers, but also helps with your search rankings. (Don’t forget to have the link open in a new tab so you don’t have visitors leaving your website.)

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Create content Your Users Want to See

The first step in developing valuable content will be to understand why your visitors are coming to your website (this is why analytics is important!). Once you figure that out, you can create content that answers their questions. Create the option to allow comments so you can develop conversations to engage your audience.

Another method is to add success stories. People love reading stories about how others have succeeded in reaching their goals. Reading about another person’s success brought on by your product or service can help you increase conversions.

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